Friday, January 28, 2011

Acknowledging that Elephant in the Room

I just read a Sarah Weinman post called "Direct Is The Only Way" that sang to me - I abhor confrontation (remember that Myers-Briggs analyzer) and in the past have cringed suffered agonized in silence. In part, she says:
Empathy is a bitch. Respect is a word I almost never hear used anymore. Anger is a big ball of fire that can be scary. But here’s the thing: if you aren’t direct, you lose out on so much: honest conversation, being true to who you are, being understanding of why others think and act they way they do.
I did figure out some time ago avoiding issues doesn't work well. (Figuring it out and acting on it are two different things, however.)

Yesterday evening I found a Huffington Post article, "What Agents Are Reading," and was delighted to find my novel on the list* (and my pal Amy's PLEASE IGNORE VERA DIETZ!). So I posted it on my Facebook page, with the note "Since I'm on the list ..."

And a friend from high school immediately commented
Self-promoting much?
OK, I was a bit stunned. Three-word comments don't allow a lot of room for nuance, but it's hard not to take this as criticism. I thought about answering back under the comment, but made the quick decision to hit the delete key, and emailed the friend:
Hey, George**, I am assuming you were joking, but the fact is while I've moved most of my promotion to my Facebook author page, I have more followers on my regular page ... and in publishing these days, if you don't promote yourself (especially if you're new), you're dead, and I simply cannot afford not to self promote. While it's not my nature to do so, the ones who don't are often the ones who don't end up getting a new book contract ... I learned a lot about book promotion from my friend Amy King (who just got a bunch of award nominations this week) - if her books don't sell, her kids don't eat.*** It's a great impetus.
(You can debate this until the cows come home, but let's just say that when my novel comes out, if it doesn't sell decently, it's not going to be for want of me trying. A very talented writer with a great agent told me that she thought when her first novel came out she could just sit back and it would sell itself - she learned she was wrong.)

It's a balancing act not to deluge friends with news with a self-promotional edge, but I've found that most of my friends share my delight (and writer friends are especially great about this).

The old me would left the comment in place, or would have deleted it and never contacted the commenter. But Sarah is right. Direct is the only way. Maybe not the easiest way - and maybe I have a lot to learn about the most graceful way to handle these things - but it's the best way.

*And yes, the agent whose list I am on is a personal friend, but I wouldn't be there if the agent didn't love the book, and I had no idea I'd be mentioned until I saw the article - so there.
**Not his real name, so no, it wasn't George Holz the photographer who I went to high school with.
***This is a small exaggeration I am calling"literary license" - because of course Mr. and Mrs. King's children will never go hungry - but Amy refers to pirates who steal e-books as taking food from her kids' mouths, so I went with it.
Note: I also promote for other people - I linked to Amy's book, Sarah's blog, Karen's article, and even George Holz's site. Despite the fact that at our 20-year high school reunion he had no memory of me. Apparently I was mostly invisible in high school.

4 comments:

Lynette Eklund said...

I have always hated doing self-promotion but, as a free-lancer for over Mufmuph years, I've learned it is a part of doing business -ANY business. Who pays for the McDonalds commercials we all see? McDonalds does. Yet I've never heard anyone criticize them for self-promoting, so why the double standard?

BeckyW said...

Why hide your light under a barrel? It's about saying "hey, take a look at this" and not being ashamed of having created something remarkable. Self-promotion certainly seems to have a negative vibe to it, but it shouldn't. Maybe it's the "self" part -- too close to selfish, self-absorbed and other words we see negatively. But I think this is you sharing your gift with your friends. Be proud of what you do!

--Deb said...

While it may well be possible to over-promote yourself, I don't think that it's possible while you actually have a new book come out. It's like a bride talking about herself and nothing but herself for the month before her wedding ... you can understand that it's a special, BIG event and make allowances. But if all she does is talk about herself ALL the time? Well, yeah ... if every conversation you had, all the time, was about how you've got a book and you write and you're working on another one and blah blah blah, your facebook "friend" might have a point.

As it is, though? NO! Keep on promoting!

Sara J. Henry said...

Thanks, guys - it's not easy to do and I do try to strike a balance ... what helps is that I helped with promotion for a friend's book last fall, so I figure I should do at least as much for me as I did for him. My agent tells me to think of it as "reporting" rather than bragging, and that does make it easier.